{"id":54,"date":"2017-01-15T16:45:30","date_gmt":"2017-01-15T16:45:30","guid":{"rendered":"http:\/\/ieomsociety.org\/ieom2018\/?page_id=54"},"modified":"2025-04-10T22:07:10","modified_gmt":"2025-04-10T22:07:10","slug":"keynotes","status":"publish","type":"page","link":"http:\/\/ieomsociety.org\/morocco2025\/keynotes\/","title":{"rendered":"Keynotes"},"content":{"rendered":"

Keynote Speakers
\n<\/span><\/strong><\/h1>\n
\n

April 8, 2025 (Tuesday)<\/strong><\/h2>\n
\n

10:30 – 11:00 – Conference Opening Ceremony<\/p>\n

\n

11:00 \u2013 11:40, April 8, 2025 (Tuesday) – Opening Keynote<\/p>\n

\"\"Professor Nawfel Azami
\n<\/strong>Professor
\n<\/strong>National Institute of Posts and Telecommunications (INPT)
\n<\/strong>Rabat, Morocco<\/strong><\/span><\/h2>\n

Presentation Title: Towards Mine 4.0: Artificial Intelligence at the Service of the Mining Industry<\/em><\/strong><\/p>\n

Professor Nawfel Azami is a world-renowned scientist and the author of several patents. A professor at the National Institute of Posts and Telecommunications (INPT) in Rabat, his research focuses on several area covering data processing for rapid material composition prediction, as well as optical computing and quantum computing, particularly for high-speed optical chips and cryptography. He has authored numerous scientific publications and has contributed to major advancements, including deep learning for anomaly detection in the mining industry and optical tomography for blood glucose monitoring. In 2020, he participated in the development of Mabrouka<\/em>, an artificial ventilator designed in response to the COVID-19 pandemic, demonstrating his commitment to innovation in the service of society.<\/p>\n

\n

11:40 \u2013 12:20, April 8, 2025 (Tuesday) – Keynote<\/p>\n

\"\"Dr. Mohammad T. Khasawneh, Ph.D.<\/strong><\/span>
\nSUNY Distinguished Professor<\/strong><\/span>
\nChair, Department of Systems Science and Industrial Engineering<\/strong><\/span>
\nState University of New York at Binghamton<\/strong><\/span>
\nBinghamton, New York, USA<\/strong><\/span><\/h2>\n

Presentation Title:\u00a0<\/em>The Watson Institute for Systems Excellence (WISE): A Model for Industry-Academia Collaboration<\/em><\/strong><\/p>\n

Dr. Mohammad Khasawneh is a SUNY Distinguished Professor and Chair of Systems Science & Industrial Engineering at Binghamton University. He received his Ph.D. in Industrial Engineering from Clemson University, South Carolina, in August 2003, and his B.S. and M.S. in Mechanical Engineering from Jordan University of Science and Technology, Jordan, in 1998 and 2000, respectively. Dr. Khasawneh\u2019s research is focused on healthcare systems engineering, operations management, and data science. Dr. Khasawneh currently serves as the Director for the Watson Institute for Systems Excellence (WISE), an institute for advanced studies that generates 3-4 million US$ in research funds annually. In addition, he currently serves as the founding director of the Healthcare Systems Engineering Center, an organized research center (ORC) at Binghamton University.<\/p>\n

Since 2003, Dr. Khasawneh has been leading a wide spectrum of projects with U.S. hospital systems that focus on applied research in the area of healthcare systems engineering. More specifically, his research is focused on the novel application of systems engineering to transform healthcare systems into high-performance environments that produce better patient outcomes at lower costs. His work is applied in ways that lead to optimal healthcare, including more efficient use of hospital resources; better outpatient scheduling; streamlined patient flow; improved patient satisfaction; reduced hospital-acquired conditions (e.g., infections and patient falls) through predictive analytics; and improved clinical, operational and financial performance using advanced data science methods.<\/p>\n

His health systems engineering center generates over one million dollars annually in sponsored research from various healthcare and hospital systems. Building on a successful research program and partnerships with health systems around the country and an academic concentration\/minor, at the graduate\/undergraduate levels, Dr. Khasawneh developed a 12-month Executive Master of Science with a Health Systems Concentration, which has been offered in Manhattan since 2013. He has also been instrumental in developing a new M.S. degree program in Healthcare Systems Engineering.<\/p>\n

Over the years, Dr. Khasawneh presented his research at various national and international conferences, including China, India, Mexico, Jordan, Korea, Thailand, Japan, Turkey, Indonesia, and Canada. Dr. Khasawneh\u2019s research activities thus far have led to 60+ refereed journal articles, 120+ conference articles, one patent, and three new invention disclosures. In addition, his sponsored research efforts thus far have resulted in over $15 million in external funding and over 39 million in software\/equipment grants.<\/p>\n

In 2006, Dr. Khasawneh received a U.S. Air Force Summer Faculty Fellowship to evaluate the use of multi-sensory cues to improve the landing of unmanned aerial vehicles. In 2009, he received another fellowship from the U.S. Air Force Office of Scientific Research to design ergonomic computer workstations for very large displays. Dr. Khasawneh received the State University of New York (SUNY) Chancellor\u2019s Award for Excellence in Teaching in 2011, the University Award for Outstanding Graduate Director in 2015, the University Award for Excellence in International Education in 2016, and the SUNY Chancellor\u2019s Award for Excellence in Scholarship and Creative Activities in 2021. He is a member of the Alpha Pi Mu and Alpha Epsilon Lambda honor societies.<\/p>\n

Dr. Khasawneh also holds the Diplomate status with the Society for Health Systems (SHS), a professional society within the Institute of Industrial and Systems Engineers (IISE) that supports the industrial engineering profession and individuals involved with improving quality and productivity within healthcare. More recently, Dr. Khasawneh was also recently recognized as an IISE Fellow, the highest classification of the IISE membership. Dr. Khasawneh also holds an honorary visiting professor position with the Industrial Engineering Department at Hebei University of Technology in Tianjin, China, and Vellore Institute of Technology in Vellore, India.<\/p>\n

\n

12:20 \u2013 1:00, April 8, 2025 (Tuesday) – Keynote<\/p>\n

\"\"Professor Jamal El Baz<\/span><\/strong>
\nFull Professor<\/strong><\/span>
\nIbn Zohr University<\/strong><\/span>
\nAgadir, Morocco<\/strong><\/span><\/h2>\n

Presentation Title: Supply chain resilience in the New Normal: challenges and opportunities<\/strong><\/em><\/p>\n

Bio:<\/strong><\/p>\n

Jamal El Baz <\/strong>is a Full Professor in Operations Management and Supply Chain Management at Ibn Zohr University in Morocco. Professor El Baz\u2019s research interests include sustainability in supply chains, risk management and corporate social responsibility. He has published 43 papers at various prestigious journals in the field of business management and operations management such as the International Journal of Production Economics, Annals of Operations Research, Journal of Business Ethics, and the International Journal of Operations & Production Management. Professor El Baz has been awarded the Fulbright Fellowship at College of Charleston and is Chair of the African Working Group \u201cSustainable supply chains and business continuity.\u201d He is a visiting professor at Strasbourg University, and is a member of numerous OM and SCM associations including the Institute for Operations Research and the Management Science (INFORMS), the Association Internationale de Recherche en Logistique (AIRL-SCM), and the African Federation of Operations Research Society (AFROS).<\/p>\n

Abstract: <\/strong><\/p>\n

The global disruption caused by the COVID-19 pandemic has redefined supply chain dynamics, emphasizing the critical need for resilience in the \u201cNew Normal.\u201d This presentation uses my previous studies published on SC resilience to identify key challenges and opportunities facing supply chains as they adapt to unprecedented uncertainties (pandemics, geopolitical disruptions, economic recession).<\/p>\n

Main axes of discussion include:<\/p>\n

    \n
  1. Global Supply Chain Disruptions<\/strong>: Analyzing the vulnerabilities exposed by the pandemic and geopolitical tensions, including reliance on global sourcing and complex logistics.<\/li>\n
  2. Technological Adaptation<\/strong>: The role of digital transformation, artificial intelligence, and advanced analytics in enhancing supply chain visibility, and responsiveness.<\/li>\n
  3. Re-invented concepts:<\/strong> resilience, robustness, viability, antifragility, what difference does it make?<\/li>\n
  4. Risk Management strategies<\/strong>: Strategies for building more flexible, diversified, and localized supply chains to mitigate future risks and ensure continuity.<\/li>\n
  5. Sustainability and Resilience<\/strong>: How integrating sustainability into supply chain operations not only addresses environmental concerns but also fortifies resilience.<\/li>\n
  6. Opportunities in the New Normal<\/strong>: Leveraging innovation, collaboration, and new business models to turn supply chain challenges into competitive advantages.<\/li>\n<\/ol>\n

    The seminar will highlight actionable insights for further research on these evolving challenges and capitalize on emerging opportunities to build robust and viable supply chains.\u00a0<\/strong><\/p>\n

    Keywords:<\/strong> Supply chain resilience, disruptions, viablility, sustainability, antifragility, New Normal.<\/p>\n

    \n

    April 9, 2025 (Wednesday)<\/strong><\/h2>\n
    \n

    11:00 \u2013 11:40, April 9, 2025 (Wednesday) – Keynote<\/p>\n

    \"\"<\/p>\n

    Najlaa ELGUENNOUNI
    \n<\/strong>Plant Manager
    \nFORVIA FAS
    \n<\/span>Kenitra, Morocco<\/strong><\/span><\/h2>\n

    Presentation Title: Operational Excellence in Motion: Developing Efficient Management Systems for the Automotive Industry<\/strong><\/em><\/p>\n

    Najlaa ELGUENNOUNI<\/strong> is a seasoned Industrial Engineer with a specialization in Process Engineering. A graduate of the prestigious Ecole Nationale de industry, she earned her degree in 2004 and has since built a distinguished career in the industrial sector, amassing 20 years of expertise in managing and optimizing operational processes across various industries. In 2005, she began her professional journey as a Production Supervisor. In this role, she was responsible for overseeing all production activities within different workshops, focusing on process improvements to enhance efficiency and product quality. Her efforts led to a 20% increase in production efficiency through better line balancing and the elimination of wait times. In 2016, Najlaa ELGUENNOUNI joined FORVIA as an UAP Manager. She managed a team of 400 employees, including eight production supervisors and a quality engineer. Her leadership and team collaboration resulted in significant production improvements, her work also focused on optimizing ramp-ups and operations process for key projects. Additionally, she led cross-functional productivity improvement groups, continuously driving operational excellence. In 2021, Najlaa ELGUENNOUNI took on the role of Deputy Plant Manager, where she managed the operational aspects of the Plant and monitored key performance indicators such as production, quality, scrap, and MPM. This role was pivotal in preparing her for her current position as Plant Manager, where she now leads a team of 1500 employees across 14 departments. These departments include UAPs of production, Launch, Engineering, Maintenance, HSE, Quality, PC&L, Finance, FES&P, HR, and more. Under her leadership, the Plant continues to thrive through innovation, operational efficiency, and the cultivation of a collaborative work environment.<\/p>\n

    Najlaa ELGUENNOUNI\u2019s career is marked by a commitment to excellence in process optimization, team leadership, and strategic growth. Her extensive experience across various leadership roles has made her an influential figure in the industrial sector<\/p>\n

    \n

    11:40 \u2013 12:20, April 9, 2025 (Wednesday) – Keynote<\/p>\n

    \"\"<\/p>\n

    Ronald McGarvey, PhD, HDR
    \n<\/strong>Full Professor
    \n<\/strong>Department of Operations Management
    \n<\/strong>I\u00c9SEG School of Management
    \n<\/strong>Paris-La D\u00e9fense, France<\/strong>\u00a0<\/strong><\/span><\/h2>\n

    Enseignant-chercheur
    \n<\/strong>Lille Economie Management (LEM)
    \n<\/strong>CNRS UMR 9221
    \n<\/strong>Lille, France<\/strong><\/span><\/h2>\n

    Presentation Title: Balancing Efficiency and Effectiveness in Resource Allocation Modelling \u2013 How to Tradeoff Finances versus Fairness?<\/em><\/strong><\/p>\n

    Ronald McGarvey is a Full Professor of Operations Management at I\u00c9SEG School of Management in Paris-La D\u00e9fense, France, where he also holds a position as an Enseignant-chercheur at the CNRS (Centre national de la recherche scientifique) laboratory Lille Economie Management UMR 9221.\u00a0 Previously he was an Associate Professor of Industrial Engineering, with a joint position in Public Affairs, at the University of Missouri in Columbia, Missouri, USA.\u00a0 He spent 20 years as an Operations Researcher in a Federally Funded Research and Development Center, RAND Corporation, during which time he led multi-disciplinary teams examining research topics on behalf of senior-level military leaders (three- and four-star generals) in the US Air Force.\u00a0 Prof. McGarvey holds a PhD in Industrial Engineering and Operations Research from Pennsylvania State University and an HDR (Habilitation \u00e0 diriger des recherches) in Industrial Engineering from Universit\u00e9 Toulouse III – Paul Sabatier.\u00a0 He has published over 50 articles in peer-reviewed journals such as Journal of the Operational Research Society, European Journal of Operational Research, and Computers & Operations Research. His research, with total awards in excess of $4 million, has been sponsored by governmental organizations at the International (ERASMUS), Federal (US Department of Agriculture), State (Missouri Department of Transportation) and Regional (Hauts-de-France) levels, non-governmental organizations (World Wildlife Fund), and private industry (Boeing, Anheuser-Busch, Bayer, Schneider Electric, Honeywell).<\/p>\n

    \n

    12:20 \u2013 1:00, April 9, 2025 (Wednesday) – Keynote<\/p>\n

    \"\"Dr. Rupa Vasudevan<\/span><\/strong>
    \nChancellor<\/strong><\/span>
    \nBharatiya Engineering Science and Technology Innovation University (BEST IU)<\/strong><\/span>
    \nAnantapur, Andhra Pradesh<\/strong><\/span><\/h2>\n

    Presentation Title: Entrepreneurship and sustainability in higher education<\/strong><\/em><\/p>\n

    Dr. Rupa Vasudevan is an Educationist, Sociopreneur, Founder and Co-Chairperson of BEST Group (Gatti Valley Educational Institutions).\u00a0 She is the Chancellor of Bharatiya Engineering Science and Technology Innovation University (BEST IU), a State Private University established in Anantapur, Andhra Pradesh.<\/p>\n

    Co-Founder and Director of Evergreen Naturals \u2013 EN, a company that focuses on cheaper availability of high-quality agricultural inputs to small and marginal farmers, monitoring growth and farming practices and helping in establishing forward and backward linkages in supply chain management. She is Appointed as one of the ten academicians in the General and Executive Council of Karnataka State Higher Education Council- KSHEC, apex body on education in the State. \u00a0Regional Co-Chair for ASSOCHAM \u2013 Telangana, Andhra Pradesh and Karnataka State.\u00a0 Founder and Global President of World Forum for Education, an independent non-profit organization working globally to advance sustainable development, humanitarian response and facilitating public good through Knowledge sharing and Education. Trustee of Apna Desh Foundation, a Foundation that spearheads initiatives, finding meaningful ways to make a difference to our farmers while documenting best traditional practices from rural areas of the states of Karnataka, Kerala and Tamil Nadu and Andhra Pradesh. Honorary Trustee of Disha Bharat, a non-profit social organisation that works in the field of value education. Member, Governing Council of Indic Academy (INDICA) \u2013 a non-traditional University for traditional knowledge systems. And Member, Governing Council of India Foundation, New Delhi.<\/p>\n

    \n

    April 10, 2025 (Thursday)<\/strong><\/h2>\n
    \n

    11:00 \u2013 11:40, April 10, 2025 (Thursday) – Keynote<\/p>\n

    \"\"<\/strong>Professor Mohammed BENOUARREK<\/strong>
    \nDirector of Strategy, Organization and Human Capital \u2013 PROMAMEC Group<\/strong><\/span>
    \nVice- President, Reach Out<\/strong><\/span>
    \nAuthor, lecturer and International Expert in HRM and Change Management<\/strong><\/span><\/h2>\n

    Presentation Title: The Human Resources Management viewed from a Supply Chain logic perspective<\/strong><\/em><\/p>\n

    Mohammed BENOUARREK belongs both to the academia field and professional world.\u00a0 He is the director of Strategy, Organization and Human Capital at PROMAMEC Group. With more than 25 years of experience in different sectors, he has cumulated in parallel an extensive expertise in the academic domain.\u00a0 He has been teaching and lecturing in different universities and higher education schools like Ecole Centrale, AUI, UIR, ISCAE, ENCG, HEM, etc.\u00a0 He coordinates currently the MBA program in Human Resources Management at UM6SS<\/p>\n

    Mr. Benouarrek a bachelor\u2019s degree in Linguistics, a master\u2019s degree in Applied Humanities, a Master\u2019s degree in Management Development, and PhD in communication and cross disciplinary approaches. \u00a0In parallel with his professional duties is has acted as a senior Consultant in HRM, organization, restructuring and change management.<\/p>\n

    He has taught courses in strategic management, organization, leadership people management, human resources management, interpersonal communication, emotional intelligence, and change management. Mr. Benouarrek is a member of several HR advisory boards and university advisory boards.\u00a0 He is as well Vice-president of reach out foundation.<\/p>\n

    He published numerous articles on personal development, human resources management, agile management, change management and restructuring, to name but a few. He is also author of 3 published books; the last one is entitled The HR Triangles (2020). \u00a0He has received several awards and recognition in HRM and change Management both locally and internationally.<\/p>\n

    Mr. Benouarrek is considered as one of the most influential experts in the field of human resources management, change management and personal development at the continental scale.<\/p>\n

    The Human Resources Management viewed from a Supply Chain logic perspective<\/strong>
    \nPr. Mohammed BENOUARREK<\/strong>
    \nDirector Strategy, Organization and Human Capital at PROMAMEC Group<\/strong>
    \nProfessor UM6SS, Morocco<\/strong>
    \nAuthor & keynote speaker<\/strong><\/p>\n

    Abstract: <\/strong><\/p>\n

    Though it would be deemed too capitalistic to talk about the supply chain principals applied to the management of human resources, there exists a logic in doing so.\u00a0The presentation builds on my last published book The HR Triangles<\/u><\/em> to describe the \u2018supply chain logic\u2019 applied to HRM.<\/p>\n

    Main axes of discussion include:<\/p>\n

      \n
    1. Acquiring Human Resources<\/strong>: Zoom in the process of acquiring human capital and its pre-requisites.<\/li>\n
    2. Developing Human Resources<\/strong>: Explore the tools and approaches used in developing the human asset.<\/li>\n
    3. Retaining Human Resources:<\/strong> Explain the different factors that interfere with people engagement and retention.<\/li>\n<\/ol>\n

      The seminar will shed light on the supply chain like process applied to the management of human capital.<\/p>\n

      \u00a0<\/strong>Keywords:<\/strong> Human resources management, talent acquisition, human capital development, and employee retention.<\/p>\n

      \n

      11:40 \u2013 12:20, April 10, 2025 (Thursday) – Keynote<\/p>\n

      \"\"<\/p>\n

      Dr. Ilham Kissani<\/strong><\/span>
      \nEngineering Management Professor<\/strong><\/span>
      \nAl Akhawayn University<\/strong><\/span>
      \nIfrane, Morocco<\/strong><\/span><\/h2>\n

      Presentation Title: Predictive and Classification Analysis for Smart Irrigation with machine learning Models and Node-RED: A Case Study of Sensor-Based Data Collection on Agricultural Fields in Morocco<\/em><\/strong><\/p>\n

      Dr. Ilham Kissani is an engineering management professor in the field of engineering and management science for the School of Science and Engineering at Al Akhawayn University in Ifrane, Morocco. She has served as the main advisor and lead instructor for the undergraduate Engineering and Management Science programs since 2010. She was involved in the ABET accreditation of the EMS program and building new programs. She has helped create very close ties with the AUI School of Business Administration, which allows both schools to leverage our resources and deliver a greater diversity of courses to students, such as supply chain management and operations management. Her background is diverse and includes industrial experience as well as academic. Her degrees are from INSEA, Morocco (Engineer in Operations Research and Statistics) and Universit\u00e9 Laval, Canada (Master in Decision Systems and Ph.D. in Industrial Engineering). She has worked with Royal Dutch Shell as a project manager and with Modellium Qu\u00e9bec, where she consulted in logistics and supply chain issues. Additionally, Dr. Kissani contributes in research in supply chain management, planning, and operations research. She is a member of ASEM, IEEE, IEOM, IIE, and INFORMS.<\/p>\n

      \n

      12:20 – 1:00 pm<\/p>\n

      Induction Ceremony of IEOM INTP Student Chapter<\/p>\n","protected":false},"excerpt":{"rendered":"

      Keynote Speakers April 8, 2025 (Tuesday) 10:30 – 11:00 – Conference Opening Ceremony 11:00 \u2013 11:40, April 8, 2025 (Tuesday) – Opening Keynote Professor Nawfel Azami Professor National Institute of Posts and Telecommunications (INPT) Rabat, Morocco Presentation Title: Towards Mine 4.0: Artificial Intelligence at the Service of the Mining Industry Professor Nawfel Azami is a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/ieomsociety.org\/morocco2025\/wp-json\/wp\/v2\/pages\/54"}],"collection":[{"href":"http:\/\/ieomsociety.org\/morocco2025\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/ieomsociety.org\/morocco2025\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/ieomsociety.org\/morocco2025\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/ieomsociety.org\/morocco2025\/wp-json\/wp\/v2\/comments?post=54"}],"version-history":[{"count":112,"href":"http:\/\/ieomsociety.org\/morocco2025\/wp-json\/wp\/v2\/pages\/54\/revisions"}],"predecessor-version":[{"id":2387,"href":"http:\/\/ieomsociety.org\/morocco2025\/wp-json\/wp\/v2\/pages\/54\/revisions\/2387"}],"wp:attachment":[{"href":"http:\/\/ieomsociety.org\/morocco2025\/wp-json\/wp\/v2\/media?parent=54"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}