IEOM 2012

3rd International Conference on Industrial Engineering and Operations Management (IEOM 2012)
Istanbul, Turkey, July 3-6, 2012






Dr. Louis A. Martin-Vega

Dr. Louis A. Martin-Vega
Dean of Engineering
North Carolina State University, USA
Past IIE President


Title: The Future of Industrial Engineering: Challenges and Opportunities


Industrial Engineers are well-known for helping others make things "better, easier and more efficiently". If we are, however, to be a "leading profession' we must also be recognized for the uniqueness and value of "what we make" and our impact on global and societal needs. Building on this premise, this presentation will discuss a few key challenges and opportunities that IE's need to address to assure that our profession will be increasingly more relevant in the 21st century.


Dr. Louis A. Martin-Vega is the Dean of Engineering at North Carolina State University in Raleigh, North Carolina. With more than 8,500 students, 700 faculty and staff, and $129 million in annual research expenditures, NC State’s College of Engineering is internationally recognized for the excellence of its research, education and outreach programs. In 2008, the College received an $18.5 million award from the National Science Foundation (NSF) to establish FREEDM, an Engineering Research Center focused on developing the next generation of distribution and management systems for renewable energy sources.

Martin-Vega came to NC State in 2006 after spending five years as dean of engineering at the University of South Florida in Tampa, Florida. He has also held several prestigious positions at NSF including acting head of its Engineering Directorate and director of NSF’s Division of Design, Manufacture and Industrial Innovation. He has also served as chairman of the Department of Industrial and Manufacturing Systems Engineering at Lehigh University, Lockheed Professor in the College of Engineering at Florida Institute of Technology and held tenured faculty positions at the University of Florida and the University of Puerto Rico at Mayaguez. He is the author or co-author of more than 100 journal articles, book chapters and other publications and has made numerous keynote and related presentations at national and international forums.

His research and teaching interests are in production and manufacturing systems, logistics and distribution, operations management and engineering education. His work has been supported by NSF, the National Institute of Standards and Technology, the US Air Force, Harris Semiconductor, and Hewlett-Packard, among other sources. A registered professional engineer in Florida and Puerto Rico, he is a Fellow of the Institute of Industrial Engineers (IIE) and the Society of Manufacturing Engineers (SME) and a member of INFORMS, ASEE, Tau Beta Pi, Alpha Pi Mu and Sigma Xi.

Martin-Vega received the Albert Holzman Distinguished Educator Award from IIE in May 1999 and served as President of IIE in 2007-08. He was also inducted into the Pan American Academy of Engineering in 2002. His efforts in college education and promotion of diversity were nationally recognized in 2000 through his receipt of the Hispanic Engineering National Achievement Award Higher Education Category from HENACC. In 2007 he received the Tampa Museum of Science and Industry (MOSI) National Hispanic Scientist Award and was named that same year by Hispanic Business magazine as one of its 100 Most Influential Hispanics. He was recognized in 2008 as the Outstanding Engineer in North Carolina by the North Carolina Society of Engineers.

He received the Industrial and Systems Engineering Alumni Leadership Award from the University of Florida in 2009, the Institute of Industrial Engineers’ UPS Award for Minority Advancement in Industrial Engineering in 2010, and is currently on the executive board of the National GEM Consortium.

Martin-Vega received his BS in industrial engineering from the University of Puerto Rico at Mayaguez, an MS in operations research from New York University and ME and PhD degrees in industrial and systems engineering from the University of Florida.

Dr Ulusoy

Dr. Gündüz Ulusoy
Professor, Manufacturing Systems Engineering
Sabanci University
Istanbul, Turkey


Title: Competitiveness and Innovativeness in Manufacturing: An Empirical Study


In the last decades, companies are increasingly turning to innovation and innovativeness to improve the added value of their products and services, which is under threat as a result of rapidly changing technologies and extreme global competition. Manufacturing industries in Turkey also feel this threat. The remedy they turn to lately for not being wiped out of the global markets and being able to increase their wealth creating capability is the innovation process - both technological and non-technological. In this presentation, we will report some of the major findings obtained from a research project into innovation models and applications in manufacturing industry. The results are based on data collected from 184 manufacturing firms in Northern Marmara region of Turkey.

In the first part of this presentation a comprehensive integrated model of innovation will be presented. The integrated model consists of two sub-models focusing on answering what the determinants of innovativeness are and what impact they have on firm performance. In the second part of the presentation, the results obtained from the analysis of the relationship between business strategies (defined here as operations priorities, technology development and market focus) and innovativeness will be reported. In both parts, structural equation modeling is employed. The third part of the presentation will deal with how innovative capabilities are related with the manufacturing firm’s operations priorities and corporate performance. A proposal for taxonomy of innovativeness is introduced by clustering firms according to their innovative capabilities pertaining to various innovation types. It is shown that different innovation clusters possess different operations priorities and that different innovation clusters demonstrate different corporate performance levels. The managerial implications of the results will be elaborated upon and the industrial engineers’ role in the innovation process will be addressed.


Prof. Ulusoy received his BS in mechanical engineering from Robert College, Istanbul in 1970; MS in mechanical engineering from University of Rochester in 1972 and PhD in operations research from Virginia Tech in 1975. From 1976 to 1999 he was a faculty member in the Industrial Engineering Department of Boğaziçi University, Istanbul. He served as the Chairman of the Industrial Engineering Department (1985-1993) and as Vice Rector of Boğaziçi University (1992-1993). He was a member of the Executive Committee of the Turkish Scientific and Technical Research Council (1993-1997 ) and Chairman of the Executive Committee of Marmara Research Center (1995-1997). In 1999, he joined the Faculty of Engineering and Natural Sciences at Sabancı University in Istanbul as the Founding Coordinator of the Manufacturing Systems Engineering Program. In 2001, he founded and became the Co-Coordinator of the Leaders for Industry Program till 2004. In 2003, he founded the TUSIAD – Sabancı University Competitiveness Forum and served as the Founding Director of the Forum till 2008. He has served as a member of the Standing Committee on Sustainable Competitiveness of the Manufacturing Industry established by the Office of the Prime Minister of Turkey (2007-2010).

He served as an Executive Committee Member (1976-1989) and Vice President (1981-1989) of the Turkish Operational Research Society. He was Executive Committee Member (1998 - 2002) of the Turkish Quality Society and served as the Chair of the TUSIAD-KalDer National Quality Award Committee (1998-2002).

Prof. Ulusoy was an Associate Editor of the European Journal of Operational Research, Chief Editor of the Turkish Journal of Operational Research and served as the Guest Editor for several academic journals. Currently, he is the Associate Editor of the Turkish Journal of Operational Research and the Journal of Operations and Logistics. He has published in Operations Research, Interfaces, Journal of the Operational Research Society, European Journal of Operational Research, International Journal of Production Economics, International Journal of Production Research, IIE Transactions, International Journal of Production and Operations Management, Journal of Operations Management, Naval Research Logistics, Computers & OR, and Industrial Engineering (Turkish). His primary research areas are project and machine scheduling; innovation and manufacturing strategy development; operations and project management; and evolutionary algorithms.

Mr. Akin Aydemir

Mr. Akin Aydemir
Industrial Operations Director
TOFAS (a JV between FIAT and KOC)
Busra, Turkey



Title: Developing a Lean Strategy


Many companies blindly try to imitate the Toyota Production System in order to improve quality and reduce cost. In most of them the result is a disappointment. They spent valuable time and resources just to see that they made little progress for their effort. There are two main reasons for this failure.

  1. The concept of lean manufacturing is not well enough understood by the upper management and just forced down through consultants in to the organization in the expectation of quick wins in a short period of time.
  2. The lean implementation strategy is not well thought and detailed action plan is lacking due to limited resources. Therefore convenient tools are selected and partial instead of system implementation is preferred.

I will focus on how companies can effectively implement lean and get the full benefits in safety, quality, cost and delivery. In addition it will give an insight on how other companies are structuring their lean strategies.


Akın started his professional life as an Engineer at Olmuksa (currently International Paper) in 1988. After completing his military obligation, he was transferred to Toyotasa in 1990 and left the company as the Welding Shop Assistant Manager in 1996. In 1997, he joined Honda as the Production Manager and was assigned to Honda Canada as the Engineering Manager in 1999. He started consulting to Ford, Chrysler and GM with RWD in 2001 and joined Gates in 2003 as their Lean Implementation Manager. Starting from 2005, he carried out Lean implementations as Alcoa Operations Management Consulting Account Manager in Europe. He joined CNH Canada of FIAT group in the second half of 2009. Since the last two years he is the Industrial Operations Director of TOFAS (a JV between FIAT and KOC) which produces 300K light commercial vehicles annually in Bursa, Turkey.

Akın graduated from Middle East Technical University, Department of Mechanical Engineering in 1988 and received his MBA degree from Thunderbird School of Global Management.

He was born in 1964, in Ankara. He has a daughter. He speaks English, German and Japanese.


Dr. Robert D. Austin

Dr. Robert D. Austin
Dean Faculty of Business Administration
University of New Brunswick at Fredericton




Title: The Soul of Design: Value Creation in the Age of Apple


In August of 2011, Apple become the world's most valuable company when its market capitalization surpassed that of oil giant Exxon Mobil.  In the spring of 2012, Apple's value exceeded $600 billion; only one other company has ever been this valuable (Microsoft, over a decade earlier, but for only 13 days). What explains this magnitude of business value creation?

It's not just technology and functionality. What is most striking about Apple--as has been made very clear by the ubiquitous posthumous biography of its founder, Steve Job--is the role that design can play in creating business value. To the people who buy them, Apple's products are not just functional, they are special.

What makes a product or service special? In this keynote, professor Austin will present conclusions from a multiyear research project that address exactly this question: What accounts for the uncanny power of some products to grab and hold attention—to create desire. To understand what sets a product apart in this way, we must push past personal taste and individual response to adopt a more conceptual approach. Drawing on detailed casework, which shows how innovators and makers have successfully brought special products to market, professor Austin suggests a sensible and clear approach to conceiving special products and services.

The Soul of Design, a book by Lee Devin and Robert D. Austin, will be available from Stanford University Press, in September, 2012.


Robert D. Austin is Dean of the Faculty of Business Administration at the University of New Brunswick (UNB) at Fredericton (Canada).

During his academic career, he has published in highly regarded academic and profesional venues, such as Harvard Business Review, Information Systems Research, Management Science, MIT Sloan Management Review, Organization Science, and the Wall Street Journal. His books include The Adventures of an IT Leader (Harvard Business Press, 2009, coauthored with Richard L. Nolan and Shannon O’Donnell, listed on several “Best Books” lists for the year), Corporate Information Strategy and Management (McGraw Hill, 2009, 8th edition, coauthored with Lynda Applegate and Deborah Soule/Warren McFarlan), The Broadband Explosion: Leading Thinkers on the Promise of a Truly Interactive World (Harvard Business Press, co-edited with Stephen P. Bradley), Artful Making: What Managers Need to Know About How Artists Work, (Financial Times Prentice Hall, 2003, coauthored with Lee Devin, and recipient of the Elliot Hayes Award), Creating Business Advantage in the Information Age (McGraw Hill, 2001, coauthored with Lynda M. Applegate and F. Warren McFarlan), and Measuring and Managing Performance in Organizations (Dorset House, 1996). Two new books, Harder Than I Thought: Adventures of a 21st Century Leader (Harvard Business Review Press, a sequel to Adventures of an IT Leader, with same coauthors) and The Soul of Design: The Power of Plot to Create Extraordinary Products (Stanford University Press, with Lee Devin) are forthcoming in 2012. In addition, he’s the faculty author of the “Project Management Simulation: Scope, Resources, Schedule” (Harvard Business School Publishing, 2009).

Before becoming Dean at UNB, Austin held the Chair in Management of Creativity and Innovation in the Department of Management, Politics, and Philosophy at Copenhagen Business School (CBS); before that he was an Associate Professor of Technology and Operations Management at the Harvard Business School, where he taught MBA courses related to Creative Economy, Operations Management, IT, and Accounting, and also extensively in Executive Education.

He’s also had extensive experience as a practicing manager, primarily at Ford Motor Company, but also as chief operations executive for new business incubated by a major tech company. Over the years, Dr. Austin has consulted and delivered education experiences for many multinational corporations, working with C-level executives, and he has served on numerous advisory boards, especially for technology companies. He is a member of the international jury for the CIO 100 Awards and he has advised the European Commission on “e-Competencies for Innovation.”

Professor Austin received a Ph.D. in Management and Decision Sciences from Carnegie Mellon University, where his dissertation won the Herbert A. Simon Award for Behavioral Research in the Administrative Sciences. He holds an M.S. in Industrial Engineering/Management Science (Operations Research Concentration) from Northwestern University, a B.A. (with Distinction) in English Literature and a B.S. (with Distinction) in Engineering (Mechanical Concentration) from Swarthmore College. He is a member of Phi Beta Kappa and Tau Beta Pi.




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