April 5, 2021 (Monday)
6:00 – 7:00 pm, Monday, April 5, 2021 – Keynote I
Dr. Ximena Córdova Vallejo
Colegio de Ciencias e Ingenierías, Politécnico
Universidad San Francisco de Quito
Ximena M. Córdova, Ph.D., was the first woman to graduate in Mathematics from the National Polytechnic School, Quito-Ecuador. She has a Master’s in Quality, Management and Productivity and a Master’s in Actuarial Sciences from The University of Iowa, Iowa, USA. She holds a Ph.D. in Industrial Engineering from Wichita State University, USA. She was also the first woman to hold the position of Provost at the San Francisco de Quito University (USFQ) until 2020. She has served as a Professor at the San Francisco de Quito University for more than 20 years and was Dean of the School of Engineering of the College of Sciences and Engineering. She is currently a Senior Professor in the Department of Industrial Engineering. She is one of the founders of the project “Women in Science and Engineering”, WISE, to encourage women to study in the areas of science and engineering. She has managed to influence at least 5 female alumni of the USFQ of Industrial Engineering to obtain their Ph.D. in Engineering and for many graduates to continue their four-level studies.
Her research is applied to Green Supply Chains through the modeling, analysis and optimization of logistics systems using CO2 emissions as a performance measure and the use of Ecuadorian anthropometry data for the ergonomic design of work spaces.
April 6, 2021 (Tuesday)
Keynote II (Opening Address): 9:45 am – 10:00 am, Tuesday, April 6, 2021
Professor Paulo Roberto Freitas de Carvalho
Sorocaba, Sao Paulo, Brazil
Born in June, 1951, with elementary and high school courses in Sorocaba, having received several awards such as the best student in school. In 1968 was granted a scholarship by AFS- American Field Service International Scholarships and spent his senior high school year in Worthington High School, Ohio, USA, graduating in 1969. Graduated in Electrical Engineering, with emphasis in Digital Electronics, in the University of Sao Paulo- USP- in Dec. 1974. Later completed post-graduation (MBA) in Higher Education Pedagogy by UNIP.
As an internship student in 1973 participated in the software development group of automatic analysis of electrocardiograms, in the Hospital do Servidor Publico de Sao Paulo. In 1974 participated of the software simulation of the electric system of FEPASA – Sao Paulo Railways system, by PRAICE consulting company with orientation of two USP professors. From 1975 to 1979 was a research and development engineer at Engematic in Sorocaba, where he developed digital alarms annunciators and systems for oil industries. He was later appointed as coordinator of the technology transfer program of Hitachi industrial instruments.
In 1979 he started teaching Digital Electronics at FACENS in Sorocaba, where he continued as a professor and head of Electrical Engineering course up to 1984. From 1980 to 2000 worked in Splice Group, starting as Electronics Division manager, then Technology Director, and later V.P, Business Development. During the 80´s main activities were the development of several products for telecom, such as signal analysers, traffic analysers, small PABX, digital telex machine, digital payphones. All with own technology.
During the 90´s, with Brazilian government opening, negotiated several technology transfer and distribution agreements, such as Marconi Italy/UK (optic fibre transmission systems), Allen Telecom US (mobile telephony amplifiers), Comverse Israel/US (voice messaging systems). Participated actively in the auction for privatization of mobile telecom in Brazil, where Splice was the only Brazilian winner group (1998).
From Oct.2000 to 2006 became the Operations director for Marconi. This British company decided to have its own factory in Brazil and acquired the corresponding division of Splice. The factory was transferred from Sorocaba/Votorantim to Barueri. In 2005 Marconi was acquired worldwide by Ericsson. In 2006 coordinated the integration of Marconi´s factory with Ericsson`s in Sao Jose dos Campos. From 2007 to 2012 was Superintendent Director at Wobben Windpower, Brazilian subsidiary of German Enercon, leader in the manufacturing of wind electrical converters in Germany.
From 2013 in Facens, initially as vice-director, then director from 2015. Under his leadership Facens acquired the status of university, after reaching maximum evaluation by the Ministry of Education. Since 2012 is part of the Administration Council of FUNDEC, Sorocaba´s Cultural Development Foundation, responsible for the municipal music school and symphonic orchestra. Also, member of the Sorocaba CMCTI- municipal council for science, technology and innovation.
Opening Keynote III, 10:40 am – 10:40 am, Tuesday, April 6, 2021
Vice President and Country Manager
Siemens Digital Industry Software South America
São Paulo, SP, Brazil
Title of Keynote: Digitalization and Industry 4.0 as catalyst for sustainable work
Daniel Scuzzarello studied Mechanical Engineering at Lund Tekniska Högskola, Sweden and completed his Master Degree on optimization of composite structures at Ducati Motor Holding, Italy in 2007.
Since the beginning of his career, Digitalization has been a very central topic in his work, Daniel Scuzzarello today is responsible for Portfolio Development and strategy for Siemens Digital Industry Software South America. In his 10 years in Brazil he managed engineering services teams, drove and structured CD-adapco’s operations in South America and nurtured the company’s integration into Siemens in 2016.
Opening Keynote IV, 10:40 am – 11:20 am, Tuesday, April 6, 2021
Regional Operation Director – South America
Sao Paulo, SP, Brazil
ID 928: Integration of the Business Strategy with the Operational Excellence Model
Ricardo Mourad is graduated in Mechanical Engineer at UNESP – Bauru and also in Technology of Precision Mechanics at FATEC – São Paulo. He is postgraduate in Occupational Safety Engineering at USP-São Paulo and Master Degree in Science – Automation in Lean Manufacturing at UNICAMP – Campinas. In the Automotive industry in the last 20 years working for multinational companies, he has occupied different positions in Methods and Processes, Quality, Production, Logistic, Maintenance, Development, HSE, Industrial and General Management. He´s an expert on methods and processes for assembly lines, lean manufacturing, six sigma methodology and techniques of analysis and troubleshooting. During his professional career, he performed several travels for starting new production lines, transferring technology, commissioning new machines, giving and receiving training, participation in different workshops, benchmarking and business meetings in countries like Germany, Slovakia, China, France and USA. He was also an Associate Professor and has taught classes and gave lectures in different Universities. Currently he occupies the position of Regional Operations Director for South America at Valeo – Powertrain Actuators and Sensors Product Group.
11:20 – 11:30 Break
Keynote V, 11:30 am – 12:10 pm, Tuesday, April 6, 2021
João Luís Frare, MBA
Industrial Engineering Executive Manager
Continental Automotive do Brasil Ltda
São Paulo, Brazil
ID 487: Digital Transformation at Continental World – Examples, Barriers and Corporate Strategies
João Frare is a professional with more than 20 years of experience working for companies of the auto parts segment. Currently he is working for Continental Automotive do Brasil being responsible for Industrial Engineering, Manufacturing, Facilities, Maintenance and Plant Energy Management. He has background in Key Account Management, Project Management and Operations. Graduated in Industrial Engineering with MBAs in Industrial Management and Business Administration by Fundação Getulio Vargas – FGV. Professor in post-graduation courses for disciplines like Project Management, Operations Management, People and Leadership, etc., his passion is developing people competences for future, looking for a better world.
Keynote VI, 12:10 pm – 12:50 pm, Tuesday, April 6, 2021
Prof. Dr. Fernando José Barbin Laurindo
Full Professor and Past Department Head
Production Engineering Department
University of São Paulo
Sao Paulo, SP, Brazil
Professor Fernando José Barbin Laurindo is a Full Professor in the Production Engineering Department (USP).He has B.S. Degree in Production Engineering and B.S. Degree in Law from USP, MBA from FGV-SP, MSc in Production Engineering and PhD in Production Engineering from USP, Post-doctoral research in Ingegneria Gestionale in the Politecnico di Milano and Associate Professor Degree from USP. He is the former Head of Production Engineering Department (USP). His research interests are in the following areas: Business Strategy, Information Technology (IT) Strategy and Planning, IT Strategic Alignment, IT Governance, IT Management, Knowledge Management, Competitive Intelligence, Analytics, Innovation, Enterprises Network, Collaboration and Cooperation.
April 7, 2021 (Wednesday)
Keynote VII (Welcome Message): 9:45 am – 10:00 am, Wednesday, April 7, 2021
Prof. Eduardo Antonio Modena
Federal Institute of Education, Science and Technology
Sao Paulo, Brazil
Doctoral student of Civil Engineering at the University of Campinas (Unicamp), the rector of the Federal Institute of São Paulo, (IFSP) was a student at the Federal Technical School of São Paulo, where he became Technician in Edifications in 1976. He has been a professor in the area of Civil Construction since 1986. Between 1993 and 1994, he was the coordinator at Federal Technical School of São Paulo (ETFSP). He helped implement campus Caraguatatuba and took over the unit’s educational management.
Keynote VIII: 10:00 am – 10:40 am, Wednesday, April 7, 2021
Cláudio Araujo Rocha
Senior Consultant of D&L Associates
Head of Powertrain Manufacturing LATAM / Powertrain Manufacturing Director (retired)
FCA Fiat Chrysler Automobiles LATAM
Claudio Rocha is a senior consultant of D&L associates. He used to be the Head of FCA Powertrain Manufacturing operations in LATAM. He graduated from Electrical Engineering at the Federal Center of Technologic Education, Minas Gerais, Brazil, Masters in Mechanical Engineering from Pontifical Catholic University of Minas Gerais, Brazil. He earned his Masters in Statistical Engineering from General Motors University, USA and Corporate Finance MBA from Getulio Vargas Foundation, Brazil. He is World Class Manufacturing auditor and he has perfomed WCM’s audits in six countries. He has published two journals and 12 conference papers. He has done many projects for increasing productivity, cost reduction, quality improvement, innovation for business sustainability and processes transfer. His research interests include manufacturing systems modeling, simulation and optimization, intelligent scheduling and planning, artificial intelligence, predictive maintenance, e-manufacturing, and lean manufacturing. He has worked with coaching and mentoring several professionals. He has visited many countries for benchmarking activities. Currently, he is acting as a senior consultant for personalized solutions for processes, project management, knowledge transfer to generate value to customers, value chain mapping to provide the most appropriate solutions, management of activities to implemented strategic solutions, analysis and problem solving, business case analysis, change management, leadership development, transformation of organizational processes into strategic assets of the business contributing to the creation and optimization of processes and increased value perception for customers, cost, value and deadlines optimization, development of Human capital, coaching and mentoring activities.
Keynote IX, 10:40 am – 11:20 am, Wednesday, April 7, 2021
Manufacturing, Engineering & Quality Manager
Valinhos, São Paulo, Brazil
ID 930: Industry 4.0 and the New Generational Operational Excellence challenges and Opportunities
Edinaldo Fancio, graduated on Automation and Control Engineering in 2001, post graduated in Administration at Fundação Getúlio Vargas in 2008. From Machine Operator to Manufacturing Manager, has a history of success in professional growth within a multinational environment in several roles and areas for 28 years. Acted as manager in operational areas, and leading multifunctional teams, with very diversified professional and personal profiles, had a chance to be part of the professional development for different generations
Member of the Eaton Forging Global Council, co-leader on the Automation in Eaton Industry 4.0 Global Council has being an active member in the Industry 4.0 practical evolution at a multinational corporation, focused on the use of I4.0 technologies even at unique production environment like Forge Shop.
With Industry 4.0 concepts and the new generations coming to our operational environment, the presentation aims at showing ideas and cases on a Multinational Corporation where the generation mix is challenged every day to achieve a new technology level on an old production environment and process (Forge Shop). The results of getting out the best of each generation will be shown in the recent cases of success, inviting the audience to reflect about current professionals and what they need to deliver modern company’s expectations.
11:20 – 11:30 Networking Break
Keynote X, 11:30 am – 12:10 pm, Wednesday, April 7, 2021
Dr. Antonio Henriques de Araujo Junior
Department of Production Engineering
College of Technology
State University of Rio de Janeiro
Rio de Janeiro, RJ, Brazil
Dr. Antonio Henriques de Araujo Junior graduated in Germany, as Transportation Engineer in 1979 at the Wuppertaler University. He got, in 2004, his PhD degree, in Industrial Engineering, at the University of Sao Paulo, Brazil. After obtaining postdoctoral fellowships at the Brazilian Aeronautics Institute (ITA), University of Minho and University of Porto, Portugal, he obtained the position of an Associate Professor at the State University of Rio de Janeiro. Dr. Araujo Junior worked 20 years in the automotive industry (Mercedes-Benz) and 5 years in the Strategic Planning of the Aeronautical Industry (Embraer, Brazil). He has already published over 50 research articles in SCI(E) journals and 12 scientific books.
ID 929: Technological & Engineering Education and the Development of the Brazilian Aeronautical Industry
Abstract: This presentation aims to show how technological and engineering education and industrial development can be closely connected, taking as an example the Brazilian aeronautical industry. The role of education as an agent or instrument of social change and development is widely recognized. In this sense, Education has been chiefly instrumental in preparing the way for the development of science and technology and can be defined as a process which brings changes in the behavior of society. Engineering is an important activity in Brazil. Important examples and achievements of the Brazilian engineering are connected to the establishment of the Brazilian infra-structure; e.g. innovations in deep sea production processes had the contribution of Petrobras and the Brazilian engineering. In the example of the Brazilian aeronautical industry, a success case, the first step was to stablish a modern competitive industry to invest in the formation of highly skilled engineers and technicians which was done with the creation, in 1951, of the Technological Institute of Aeronautics, an institution of higher education and advanced research with emphasis in aerospace science and technology maintained by the Brazilian Federal Government with the support of the Brazilian Air Force, located near Sao Paulo, Brazil. In the case of the Brazilian aeronautical industry, the industry, government and university complemented each other to form the “triple helix”, which is necessary to an effective development of the engineering education and industrial technology. Among the larger emerging countries, Brazil has the biggest industrial sector, with an advanced technology in many areas of the heavy industry.
Keynote XI, 12:10 pm – 12:50 pm, Wednesday, April 7, 2021
Dr. Antonio Carlos Gomes Junior
Coordenador de Engenharia Mecânica e Centro 4.0 / Assessor Diretoria
Centro Universitário FACENS
Sorocaba, São Paulo, Brazil
Title of the Talk: Engineering Students Motivation in the setting of the fourth industrial revolution
Summary of Talk:
Generations, X, Y, Z does not fit the traditional teaching model still used today in many educational institutions. There is a lack of effective motivation; the labor market needs more. Active “hands-on” methodologies brings more interest, motivate, prepare the students to the market and reduce evasion. There is market demand for professionals who have to go beyond the traditional technical training. It is necessary to develop “soft skills” as well it is necessary practical training. The presentation will show what our approach is and will show some achieved results.
Antonio Carlos Gomes Junior Electromechanical Technician; Materials Engineer; Business Management; Master in Industrial Processes; Specialization in Management and Leadership and PhD in progress at Engineering Education area. At Industrial area acted as CEO of International Equipment manufacturing company as well as manager in the areas of Heat Treatments, Machining, Process Engineering and Production, Black Belt and Champion Six Sigma. At Educational area started as professor by year 2001 for technical and entrepreneurship classes, acted as research coordinator, International Relations Programs, Students competition and FabLab responsible. Nowadays act as well as mechanical engineering, graduate course in advanced manufacturing 4.0 coordinator, professor and responsible for the Advanced Manufacturing Center.
April 8, 2021 (Thursday)
9:45 am – 10:00 am, Thursday, April 8, 2021
Conference Co-Chairs Remarks – Prof. Vitor, Prof. Rodrigo and Dr. Ali
Keynote XII, 10:00 am – 10:40 am, Thursday, April 8, 2021
Dr.-Ing. Enzo Morosini Frazzon
Industrial and Systems Engineering Department
Federal University of Santa Catarina (UFSC)
Florianópolis – SC, 88040-900, Brazil
The Future of Production and Logistics Systems: the role of Industry and Academia
Prof. Enzo Morosini Frazzon (Dr.-Ing. from the University of Bremen, 2006 – 2009) is Associate Professor at the Industrial and Systems Engineering Department of the Federal University of Santa Catarina (2010 – present). He was a Post-doctoral Researcher at the BIBA/Bremen (2009 – 2010) and Visiting Scholar at the University of Parma (2018 – 2019). After graduating in Mechanical Engineering/UFSC (1994 – 1998) he acquired very relevant practical experience as an employee of VWAudi (1998 – 2001) and Arcelor Mittal (2002 – 2003). Later on, in parallel with a Master in Production Engineering/UFSC (2003 – 2005) he led research and consultancy projects, contracted by public and private organizations, dealing with logistic/transport planning and information systems. Currently he leads projects on the: integration of production and logistic processes; intelligent production and logistic systems; Supply Chains; Optimization; Simulation; Data Analytics; Cyber-physical Systems; Advanced Manufacturing and Industry 4.0. He authored 100+ papers in journals and international scientific conferences. Other relevant activities: Lead Researcher of ProLogIS/UFSC. Head of CNPq Research Group “Production and Logistic Systems – S-ProLog. Coordinator – PPGEP/UFSC (Graduate Program in Production Engineering). Brazilian Coordinator of BRAGECRIM (Brazilian-German Collaborative Research Initiative on Smart Connected Manufacturing). Research Fellow of INESC Brasil. Research Ambassador of University of Bremen in Brazil. Editor-in-Chief of Production. Associate Editor of Journal of Manufacturing Systems.
Keynote XIII, 10:40 am – 11:20 am, Thursday, April 8, 2021
Marco Santos, MBB, MBA
Master Black Belt
ZF do Brasil
Sorocaba, São Paulo, Brazil
Operational excellence: contribution of the lean six sigma experts
Marco Antonio dos Santos Junior is Graduated in Production Engineering from the Grande ABC University, holds an MBA in Business Management from FGV and is a Lean Six Sigma Master Black Belt. He has 24 years of experience in large industries, working in the areas of business excellence, value analysis engineering, project management, production and quality management, process engineering and maintenance, exercising leadership and working on projects of great impact for the company. He worked on 10 LSS projects directly as a member and project leader focused on optimizing operational costs and supporting strategic projects in the purchasing, legal, human resources, manufacturing and quality processes. He currently is the Regional Master Black Belt Regional of the company ZF do Brasil Ltda, coordinating since 2016, 118 teams of Black and Green Belts and maintaining good relationships at all levels of all eight ZF Brazilian plants. He has been teaching since 2015 at the Facens in the areas of production engineering, mechanics and mechatronics, as well as in post-graduate courses.
11:20 – 11:30 Networking Break
Keynote XIV, 11:30 am – 12:10 pm, Thursday, April 8, 2021
Mr. Fábio Soares Freccia
Head of Corporate Logistics Planning
Volkswagen do Brasil
São Bernardo do Campo
São Paulo, Brazil
Fábio Soares Freccia, 48 yo, married to Claudia Akemi, father of Naomi, 5, and Kian, 1,5 yo.
Mechanical Engineer from UFSC – Universidade Federal Santa Catarina, Brazil. Master in Project Management – George Washington University and Senior Executive Program – Fundação Dom Cabral and IESE – University of Navarra.
25 years’ experience in multinational and national companies, mainly in the automotive area, leading teams since 1999.
Professional international and multicultural experience in Brazil, in the United States, Germany and India.
Expertise and practical experience in Logistics, inbound, in-house and outbound, with important results in terms of strategy definition and logistics costs reduction.
Ramp-up and turn around operations experience.
Focused on Logistics team development aiming to develop and improve skills such as accountability, analysis, results orientation, people and process management, and team working. Experience in succession planning implementation, performance calibration, and a structured job rotation. Implementation of communication channels – formal and informal.
Experience in SAP ERP and SAP S4 Hana implementation in Logistics operations.
Keynote XV, 12:10 pm – 12:50 pm, Thursday, April 8, 2021
Dr. Jose Luis Guerrero-Cusuman0
Associate Professor of Operations and Information Management
McDonough School of Business
Washington, D.C., USA
Jose-Luis Guerrero-Cusumano holds a Ph.D. in Industrial and Mechanical Engineering from the University of Illinois and a Master of Sciences in Statistics from the Mathematics Department of the University of Illinois. He is also an Economics Statistician from the School of Economics Science, Rosario University, Argentina. Jose-Luis Guerrero-Cusumano is a Tenured Associate Professor at the Georgetown University School of Business. Prof. Guerrero-Cusumano has been a member of the faculty at Georgetown since 1989 in the School of Business. He is also the recipient of the Gold Medal for service at Georgetown University. Professor Guerrero-Cusumano was the Academic Director of the Corporate International Master’s at the Georgetown University School of Business (2012-2017). He is former co-Director of the International Institute on Government, Management, and Policy at Georgetown University. In 2008, Professor Guerrero-Cusumano was awarded an Honorary Doctorate, Doctor Honoris Causa in Administration by Ovidius University (Romania). Also in 2008, he was elected Fellow at the Judge Business School, Cambridge University, England. In 2017, he was recognized by the International Institute for Applied Knowledge Management with the Fellow & Distinguished Scholar Award. Among his research areas are Big and Small Data, Data Mining, Text Mining, International Business, Social Responsibility, Business Forecasting, Six Sigma and Quality Improvement.
In 2017, he was the Co-Chair of the international conference on Responsible Organizations in the Global Context. He was also the Deputy Director and Executive Editor of the journal Globalization, Competitiveness and Governability, Spain, 2007-2011. Dr. Guerrero-Cusumano has published over fifty articles in leading journals. Prof. Guerrero-Cusumano has been a member of the faculty at Georgetown since 1989 in the School of Business. He is also the recipient of the Gold Medal for service at Georgetown University. Professor Guerrero Cusumano was the deputy Director and Executive Editor of the journal Globalization, Competitiveness and Governability, Georgetown U-Universia, Spain, 2007-2011. Professor Guerrero-Cusumano was also the Vice-president of the Latin American Foundation for Quality and he is also a founding member of The Multinational Alliance for the Advancement of Organizational Excellence (MAAOE). In February 2004, he was the technical chairperson for the 3rd Latin American Quality Conference held in Managua, Nicaragua. He was also a member of the International think Tank on Quality and Social Responsibility for the American Society for Quality.
He won the Belgian-American foundation research grant 1995, and spent Spring 1995 as a visiting professor at Institut d’Administration et de Gestion (IAG), Université Catholique de Louvain, Louvain-La-Neuve (Belgium) and at Vesalius College (Vrije Universiteit), Brussels. In the fall 1997, Professor Guerrero-Cusumano spent his sabbatical year at Ghent University (The Vlerick School of Business), Ghent, Belgium as an invited professor, where he researched European Quality Certifications for Academic Institutions. In spring 2006, he was invited by Escuela Superior de Administración y Dirección de Empresas (ESADE) in Barcelona, where he spent part of his sabbatical. Professor Guerrero-Cusumano has also lectured widely internationally. He is also a researcher at “Laboratoire de Recherche en Management” (University of Versailles, France) in the area of Comprehensive Management, Quality and Innovation. He has lectured at European Quality Master Program system (Versailles University, France; University of Limerick, Ireland; Tor Vergata University, Rome, Italy; University of Piraeus, Athens, Greece; Universidad Complutense, Madrid, Spain), the Master of Total Quality Management (Vaxjo University, Vaxjo, Sweden), the Master of Quality Management (Hebrew University, Jerusalem, Israel), and the Master of Industrial Engineering (Ghent University, Ghent, Belgium) as an invited professor.
Dr. Guerrero-Cusumano was an examiner for the American National Science Foundation in the areas of “Transformations to Quality Organizations Program”, the “Production and Operations Research Program” and “the Innovation and Organizational Change Program”. Also, Professor Guerrero-Cusumano served as an examiner for the American National Research Council in the area of Benchmarking and for Institute of International Education. Internationally, Professor Guerrero-Cusumano was an examiner for the European Foundation for Quality Management (E.F.Q.M.). He is a member of the Consumer Interest Forum of the American National Standards Institute.
He has been an external judge for several Ph.D. thesis defenses for prestigious international universities as well as a reviewer for many publications such as Management Science, the Journal of Multivariate Analysis, Information Sciences, etc. Professor Guerrero-Cusumano has been a plenary speaker in many conferences around the world and has appeared repeatedly in the media, such as America’s Voice, French TV5, National Public Radio, the international Spanish channel Univision, the Voice of America and CNN international and Jim Lehrer’s News Hour. He speaks seven languages fluently (Dutch, English, French, German, Italian, Portuguese, and Spanish).